Shrinkage

From The Past: March 4, 2007

I was sure that Herbal Essences Shampoo did it, but I kept my mouth shut because I didn’t have proof. Now Aussie Shampoo has gone and done it, so I am speaking out.

What did they do?

When they changed the shape of their bottle, they also changed to a smaller size! We were getting 16 ounces per bottle, whereas now we are only getting 13.5 ounces. The maker is very crafty and has designed the bottle so that most people probably won’t even realize this change.

I didn’t have a bottle of Herbal Essences for comparison when they decided to change their bottles, but I KNOW you don’t get as much of that either. I think it’s sad. It’s not like the price is reduced.

Update 2023

I’m sure all shampoos have moved to smaller sizes. These days, Aussie Shampoo bottles have even fewer ounces. They are 12.1 ounces at Walmart.

One Reply to “Shrinkage”

  1. Companies are so sneaky about it, too. That’s what aggravates me more than anything. Basically they’re saying consumers are too stupid to know the difference 😒

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