From The Past: January 3, 2006
Does anybody else see something wrong with this week’s Kroger ad?
I realize the ad shows a picture of one “light” ice cream, but the other carton is the regular kind. If a person is buying Lean Cuisine meals AKA: diet food – why would they want not one, but two free cartons of ice cream?!
Update (2022): I hate to say it, but these same ads appear every single year. The diet food right along with the ice cream. I guess they know their customers 😉
As if temptations aren’t hard enough! I guess from a marketing standpoint it’s smart…but I still think it’s insensitive to people who are struggling to lose weight.